TVS VISION

It began with a vision to design, develop and produce an affordable moped for the Indian family. The man behind the vision was the late Mr. T. S. Srinivasan, then Chairman of Sundaram Clayton Ltd. In 1980, the first product of this vision rolled out of our factory in Harita, Hosur in Tamilnadu. It was the first TVS 50. The TVS 50 was the first moped in the country built for two. A byword for ruggedness and reliability, it met with huge success. In the process, it redefined the moped market in the country. Today, TVS 50 is the largest selling moped in the country.

In 1984, TVS opened up the motorcycle market with the first Indo-Japanese 100 cc motorcycle, in collaboration with Suzuki Motor Corporation, Japan. Many successes later, came the TVS Scooty. An outstanding illustration of the company's indigenous skills and strengths, taking just 21 months for the Scooty to go from concept to completion.

The age of the Scooterette had arrived. Today, TVS has gone a long way. It has been recognized as the 'Emerging Corporate Giant' by the Economic Times and The Harvard Business School Association of India. This year, TVS Suzuki is marching towards the Rs. 1,600 crore turnover mark.

The TVS Suzuki factory is an example of how India need not lag behind the developed world in technology or process. The factory uses CNC machines extensively across all facets of manufacturing processes. The quality of the equipment is only matched by the high standards of its processes which bring the best out of its people. TQC is a way of life in TVS Suzuki and not a mere philosophy. Kaizen and Quality Circles are practiced with ease. No wonder, the motivated workforce, executives and managers contribute to continuous improvement in perfect harmony. The best example of TVS Suzuki's prowess is its R&D Department which is a Government of India recognized R&D centre. Staffed by India's best automotive engineering talent, it is equipped with the world's latest 3D CAD/CAM workstations to improve design capability and shorten lead times. The equipment list goes on with a fully fledged metallurgical lab; a programmed gas emission analyser; a prototype shop; an exclusive test track of International standards. Technology harnessed to win the unbroken trust of 2300 customers every single day.

TVS Suzuki has been constantly innovating in the motorcycle segment as well. The Suzuki Samurai was launched for the urban commuter. The Max 100 R, engineered for those who demanded strength and ruggedness. The Suzuki Shogun, for those who wanted raw power. TVS continues to keep 'one step ahead' of its time by creating India's first 5 speed, 140 cc motorcycle - The Suzuki Shaolin. A new 140 cc, 15 BHP Suzuki Shogun is to be introduced with a 5 speed gear to dominate the power segment. The new Suzuki Fiero that offers the unique dual benefit of power and economy is India's first motorcycle with features like electric start and digital fuel ignition. The 60 cc TVS Scooty as the NO. 1 scooterette of India. For that matter, the TVS Spectra - a 4 stroke scooter designed and developed with the best talent drawn from all over the world. TVS Spectra was the first scooter to meet Emission 2000 norms. To enhance customer friendliness, TVS Spectra will be available with an electric start.

Technology and time never stand still. The future will bring new challenges, new threats, new regulations. To meet these, the company is investing heavily in improving equipment, processes and skills. Already these investments are bearing fruit: TVS Suzuki's two wheelers are geared to meet Emission 2000 norms; Catalytic Convertors for 100 cc bikes - for the first time in INDIA - promises to increase fuel efficiency and cut CO&HC emissions; will soon be introducing India's first environment friendly LPG Scooter. A range of 4-stroke motorcycles. scooters and mopeds are being made for the future.

TVS Suzuki's latest sensation is Suzuki Fiero - the fastest 4-stroke bike in India. A showcase of the latest technology in ignition and carburation, the Fiero is a 150 cc, 12 BHP machine with revolutionary 'D-Fi' logic. TVS Suzuki began with a vision. And it is that vision that drives the company forward - to become the complete personal transportation company, one that will build a lifelong relationship with the customer. A relationship that is driven by the customer's trust.

Back To press release

Veeresh Malik and Shailesh Khanolkar at the show
TOP