The Mumbai Auto Show was aimed at consumers (automobile owners and enthusiasts) rather than at the trade segment.
Amongst the exhibitors were leading automobile companies, auto-finance companies, auto-design consultants and auto-accessory companies.

ACMA provided a platform to enlighten the consumers about spurious components. Also on display were vintage cars from Mr. Pranlal Bhogilal's price-less collection of Rolls Royces. Additional attractions for visitors included a Porsche, a Ferrari and a Lotus Espirit from a private collection and India's only Formula 1 race car (the Formula Mayura Car). The Mumbai RTO had put up a touch-screen kiosk where you could test your knowledge of traffic signals and signs, which was a major attraction for children as well as their parents, while BEST also had a stall informing the visitors of their newly introduced bus-pass service. For the young-at-heart the Mumbai Auto Show also had simulator and games and a display of Go-Kart racing cars complete with a mini race track.

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