Ford
to deliver 'Josh' at the Auto Expo 2000
NEW DELHI
, January 11, 2000 - The Ford India Limited Pavilion showcase
Ford India's new, exiting IKON variants-1.3 IKON CLXi,
the 1.6 Rally Sport, and the 1.6 GT concept
car for the first time ever. In addition, Ford has announced
partnerships with Dilip Chhabria, the pioneer of customised
cars in India, and Narain Karthikeyan, the fastest Indian
on wheels.
 Inaugurating
the Pavilion, Philip G. Spender, Managing Director of Ford
India Limited, said,"The Auto Expro will set the pace
for Ford in 2000. We are very exicited about consumer response
to the IKON that topped the segment with 1677 sold in December.
IKON will gain appeal and benefits and is aimed to "deliver
the promise"of 'josh'.
JOSH CARNIVAL
With
a 'zinda-dil' ambience, the Pavilion is very interactive,
and will involve visitors with Ford through special events
held everyday. The underlying theme at the Ford Pavilion
during the Auto Expo is the environment. Some key highlights
of Ford's week-long Josh Carnival were:
- The rare and
exiting opportunity to race against Narain Karthikeyan
at the Ford pavilion
- Narain was present
at the Pavilion all week
- A specially
constructed racing pit where Narain raced remote controlled
racing cars with Prizewinners and special guests
- Display of a
real-life Formula 3 racing car
- Ford involved
school-going children in theme based fun games, to increase
their awareness and sensitivity towards the environment.
- Display of the
IKON GT show car, a unique radical interpretation of Ford's
"New Edge" design
- Tie-up with
renowned auto stylist Dilip Chhabria
Prominent 'josh'
personalities such as models Manpreet Brar and Nina Manual
and MTV VJ Maria Gorretti, Channel [V] VJs Piya and Gaurav
enlivened the proceedings of each day through their interaction
with visitors.
JOSH CAFE -
All week long
Ford has begun
a novel concept in industry fairs and exibitions by up setting
up a special 'Josh Cafe' in the Pavilion for Ford customers
and special guests, catered by Taj.
CONTRIBUTING
TO THE INDUSTRY KNOWLEDGE POOL
During the Auto
Expro, Ford also contributed to the industry knowledge pool
by participating in conferences, seminars and special sessions.
These included:
- CII International
Conference on 'World Class Automotive Manufactuuring'
on January 12-13
- SAE 2000 India
Mobiliry Conference on "Popularisation of Mobility'
on January 13-14
- FADA(Federation
of Automobile Dealers Associations) Auto Summit 2000 on
January 15
- Technical Lectures
& Sessions
'Effect
of Fuel & Oil Catalysts' ; Dr. Haren
S Gandhi, Technical Fellow and Head, Global Core Emission
& Fuel Economy Team, Ford Motors Company 'Quo
Vadis - Trends in Active & Passive Safety in Automobiles
: Sam Coulson, Regional manager, Asia Pacific, Internal
Strategy Department, Environmental & Safety Engineering
The 'Josh' theme
pervades all of Ford India's operation in India. In keeping
with the spirit of 'Josh', Ford India has unveiled three
new IKON models within the first quarter months of launching
the 'josh' machine. 'Josh' not only symbolizes the power
of the Ikon but also the 'Can do - Will do' spirit of Ford
India, its passion and drive for excellence, in product
development, consumer satisfaction and corporate citizenship.
In Ford India terminology, 'josh' is also the dominant disposition
of customers of the IKON. As individuals, IKON customers
are 'Zinda Dil', ready on-the-go, committed and large hearted.
Ford India is committed
to the 'Josh' Spirit and to 'Zinda Dil' consumers and is
closely aligned with Ford Motor Company's vision of becoming
the world's leading consumer company for automotive products
and services.
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Veeresh Malik and Shailesh Khanolkar at the
show
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