Escorts Yamaha Motors Ltd. unveils technology for a better world.

Escorts Yamaha Motor Limited, the true Indian giant in two wheelers from India is flexing its muscles at the Auto Expo 2000. A pioneer and leader in the business, EYML is a joint Venture Company through an alliance of Escorts Limited, the flagship company of the Rs 3600 crore Escorts Group and the Rs 26,400 crore (US $7.33 billion) Yamaha Motor Company Limited of Japan. Together they form a formidable global force, with 19 plants employing 20,000 people of Escorts, and 60 plants of Yamaha spread over 45 countries.

Top of the line Road-runners
EYML has the distinction of having put 25 lakh bikes of varying capacities on Indian roads in over three decades, from its state of the art manufacturing plants at Faridabad in Haryana and Surajpur in Uttar Pradesh.
In a way, EYML in its nascent stage as Escorts taught the country how to ride. It introduced the Rajdoot range over three decades ago, which has since then become an institution on two Wheels. Sturdy, dependable, the Rajdoot earned for itself a cult status that still endures to this day. An ever dependable workhorse, the bike has become the mainstay of transportation in small towns and semi-rural areas all over the country.
The alliance with Yamaha gave EYML free access to Yamaha's world class R&D and manufacturing facilities, resulting in successive launches of the legendry power-performance Yamaha RX Series. The RX 100, still considered to be one of the best bikes the Indian rider has experienced. RX 135, incorporating a powerful 132cc, 12 BHP engine and the internationally patented Yamaha Energy Induction System. EYML unleashed the power of Z, in the sporty Yamaha RXZ, for the upper urbane segment - stylishly crafted with an aerodynamic profile. RX Tiger, another classic model which put 'the roar within the reach' of Indian riders. And the ACE 175, a bike of contemporary technology.
In 1997. EYML became the first two wheeler company in India to launch three models simultaneously in one single year. And the latest to hit the road is the YBX 4-stroke.A bike that delivers the best of both worlds, a combination of power and fuel efficiency. Having thus set the pace for new launches, EYML plans to follow up its track record with a number of machines in the coming year, with even more advanced features.

Technology for a Better World
To EYML, an ISO 9002 certified company, setting engineering and design excellence standards have ceased to be the only criteria. As an industry leader, through its worldwide R&D facilities the emphasis today is on creating machines which can deliver power and performance, in unison with factors such as eco-friendliness and low fuel consumption.
As an industry leader within INdia, and a world leader in the arena of two wheelers, EYML is going full-speed ahead in its path-breaking technology for a better wotld in the new millennium indeed.

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Veeresh Malik and Shailesh Khanolkar at the show
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