Hero Puch - A Profile

Hero, starting as a manufacturer of bicycle components, has become a synonymous name with two-wheelers in India. The journey began four decades ago and today, Hero has grown into a multi-unit, multi-product, geographically diversified group of companies. Like every success story, Hero saga contains a spirit and enterprise of achievement through grit and determination, coupled with vision and meticulous planning.
Hero Puch was established more than ten years ago as a division of Majestic Auto Limited and has grown to become a Rs 225 crores unit. The company manufactures step-thru motorcycles and state-of-the-art scooters. The company started manufacturing the step-thru motorcycles in 1987 after a strategic tie up with Styer Diamler Puch of Austria. The company tied up with Italian giant, Malaguti s.p.a in 1995 to manufacture Hero Winner scooterettes.
The company is a key player of step-thru motorbikes in India and has a major market share in Uttar Pradesh, Rajasthan, Karnataka and Madhya Pradesh. For the year 1996-97 and 1997-98, it has been India's largest exporter of two-wheeler. Hero Puch has a strong market presence in Uruguay, Paraguay and Europe.
The company's motto is 'Engineered for Reliability' and the company aims to manufacture world class products at minimum cost.
The products on display include the following:
- Hero Puch EZ (pronounced as Easy)
- The Turbo Sport
- The Wheelie
- The Shaktiman

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Veeresh Malik and Shailesh Khanolkar at the show
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