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Day-1 at the Auto Expo, vignettes from the inside, aimed
at those who fit the shoe, no holds barred!
The traffic jam as we get closer is prophetic. This happens
every time, and will get worse as days roll by, thanks to
the rather silly habit in Delhi of diverting buses at the
least provocation! We walk the last 2 kilometres to the
Pragati maidan grounds accompanied by a Dutch husband-wife
journalist team. As we slice our way through the not going
anywhere traffic solidly log-jammed outside the Old Fort,
one of Delhi's finest yuppie-puppy leans out of his car
and says to them, see, what a great country we are, we can
afford to have cars and not go anywhere in them!
That about sums up the Auto Expo. We are a great country,
and like all greatness, tend to repeat ourselves in the
hope that we will perpetuate ourselves. The organisers of
this fair are no different, they continue with the same
mistakes as last time, which includes back up toilets on
day-1 itself. CII (the Confederation of Indian Industries)
has obviously decided that they are in show business, and
event management is what it is about. As a matter of fact,
as events go, the Auto Expo is fairly well co-ordinated,
but what is incorrect is the ongoing assumption that this
is an industry voice exposition. That it is not. It is simply
a place to display your wares, not to barrack us with your
philosophies.
In a bizzarre case of apparent hatred for the Internet media,
the CII media in-charge, one Ms. Jayashree, snatches the
press pass from our correspondent Prasad Kaushik and tears
it up. She then follows it up with having him evicted. The
reason is, apparently, that she feels we are fakes. Real
fakes, an oxymoron if ever there was one, float around giving
her due salutations and probably more, meanwhile. We protest,
and then she tries to snatch my pass and have me evicted
too. It is only when industry leaders like Venu Srinivasan
and Subodh Bhargava intervene that she suddenly starts apologising
profusely and issues a fresh pass. Even her boss Ajay Khanna
starts apologising.
This is something about petty authority in the hands of
obvious bullies in India. The Jayashree-Ajay Khanna combine
first got rough, then used foul language. When confronted
with a few home truths, they turn around and start saying,
"Oh Mr. Malik you know how it is, and so on and so forth,
we are sorry."
The reason, as it turns out later on, is that this Jayashree
expects media to beg and plead for passes, as it entitles
people with such passes to bags full of gifts. There is
possibly some quid-pro-quo here, is what we are told, which
is why all sorts of people are happily given press passes.
We, on the other hand, make it very clear that all we need
is access and information, and our letter states it.
This sours the start-up of our day, as one hour or so is
spent threatening us, and then another hour is spent cajoling
us! What a waste. The CII and Auto Expo need to get their
press PR in order, and fast. There is a brave new media
out there, it is called the Internet, and it plays by different
rules based on personal ethics of a very high nature. And
one of them is mutual respect. Sorry, CII, you do not tear
up passes isued just like that, the colonials left 52 years
ago.
This feeling of deja vu, seen it before, stays with us as
we wander around the fair. The main attraction, the car
stalls, have what seems like re-runs. Exceptions are the
all-wheel drive Suzuki Kei small car, the Ford Ikon sports
versions, the Toyota Kijang family vehicles, and a few variations
on themes from car designers. The two-wheeler stalls look
better in terms of products and proto-types, especially
the Bajaj and the TVS-Suzuki stall. Mercedes-Benz as usual,
draws the crowds, as does Hyundai. We have seen Skoda here
for the past few exhibition, and they are back again. Otherwise,
it is the same cars you see on the roads.
It is, however, at the components and accesories where we
sense a positive feeling. Just looked in, in passing, and
we'll give a full report on that in a few days. For tommorrow,
we got a "whirl girls and toy boys of the Auto Expo" special
planned, on special request, the shorter the skirt and tighter
the crotch, the bigger the crowd, apparently.
Events of the day include a speech by Rajiv Bajaj on what
they hope to do at Bajaj Auto Ltd. Sounds good, this is
one company which is bouncing back with a variety of products
and technologies. More on that soon. Another speech by the
Italians at Fiat which nobody can hear because the village
music from the Maruti stall below is enought to drown buffaloes,
forget Palios being announced. Then a speech by Mr. Firodia
of Bajaj Tempo, which is again inaudible. Must have said
something. And finally, a very crowded launch of a new super-car
from Tata called the Tata Magna, which is a very lovely
car we'll show you as soon as we get the scanner going!
There is another open roadster which aspires to an Audi
TT Quattro kind of shape, nick-named the Tata Aria with
an interesting sequential shift gear up there on the dash
board, like in the Hansa Tempo 3-wheeler. Mr. Ratan Tata
also utters a lot of brave words, about how they will take
the competition on.
Everybody is headed for the Toyota Qualis, the only really
new "car" in this exhibition. Very mixed bag, straw poll
says the engine is bound to be good, so a lot else will
be forgiven. I have my own reservation on how the RTOs of
our country will take to permitting free and easy registration
of diesel powered commercial vehicles. Will Tata Sumo do
the Toyota Qualis what the Tata-407 and 609 did to the DCM
Toyota? Watch this space!
Veeresh Malik and Shailesh Khanolkar at the
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