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Curtain
raiser on Auto Expo 2000 |
Delhi is a city where people attend events more to be seen
than to see. Since we can expect major traffic jams for
everything in Delhi now,, you need to be "seen" arriving,
and Auto Expo seems to be evolving no differently! One of
the most important thing about successive Auto Expos, therefore,
has been, "how did you get there? "There are many ways of
coming to the fair, which shall be yours?
Politicians off all shapes, sizes and hues grab rides from
obliging Trade Fair Authority protocol officials, and strut
around in battery cars. If you're a really big politician,
the Chairman would drive you around.
Babudom with their babalog and babylog arrive in white Ambassadors
with red lights on top, and force their way amidst the teeming
crowds. Very often the babalog and babylog also try to cadge
the free food and gifts.
Uniformed and other similar uninformed classes manage to
park bang inside the Traffic Police area next to Gate No.
2 of the Pragati Maidan. The uninformed pay tow charges.
Puppiedom arrive in huge shiny cars and then go back double
the distance to park. On their return they receive huge
dusty cars with free scratches.
Smart alecks arrive on two-wheelers which they then park
on "parking pavements". Pedestrians then walk on the road
and cause traffic jams.
Sensible people would come by bus, but the authorities divert
the buses by other routes to relieve congestion. Next day
the sensible people then come in cars and increase congestion.
The railways don't know about the Auto Expo and thus have
not arranged trains so far. Their empty railway station
can be seen.
Participants and exhibitors arrive from the same hotel in
different taxies and in the evening share auto rickshaws
to return.
Motoring journalists come for lunch. Free lunch.
We, we take you there riding your mouse. Be there.
SHOW TIME
Auto Expo 2000, scheduled for the 12th through 18th of January
2000 at Pragati Maidan in Delhi, is well under way towards
living up to its reputation and claim of being the largest
automotive show in all of Asia. Spread over a covered area
of 65,000 square metres, it has attracted over 1050 companies
into taking part, so far, with more late entrants registering
every day. A visit to the Camp Office at Pragati Maidan
revealed that the same efficient team, under the control
of Amitabh Khosla of CII, are back at work almost round
the clock.
Amitabh Khosla, incidentally, is something of an example
of the true spirit behind the Auto Expos. This correspondent
has seen him evolve along with every Auto Expo from the
first one onwards, and the favourite photograph as well
as memory one has of him is him walking along, 3 walkie
talkies and 2 cellphones, whilst carrying on another 3 conversations
simultaneously receiving some VVIP or the other. Unflappable,
it seems he does not sleep during the run-up to the Fair
and while it is on, he invents another 24 hours into each
day for himself. He is now, incidentally, CII's manin Singapore.
This gung-ho round - the - clock spirit, incidentally, is
what seems to carry each Auto Expo to heights unseen at
other trade fairs in India. It is not just the 27 automobile
manufacturers, the launch of about 20 new cars and trucks
plus many more 2-wheelers, or the over 3 dozen new vehicles
on preview. Every Auto Expo has something new over the last
one. This time is no different, and here is a very brief
curtain raiser, with cybersteering.com first off
the block, as always . . .
An internet cafe, which comes on line on the 7th of January
2000 with 10 terminals exclusively for exhibitors. Cybersteering
will be there, you bet!
The first day, 12th of January 2000, will be regulated very
strictly only for the pre-registered business visitors and
the media.
Auto Expo "Park and Ride" facilities shall be available
to visitors from Jawaharlal Nehru Stadium and Indira Gandhi
Stadium to and from Pragati Maidan which should ease some
of the horrible traffic jams caused. Likewise, local trains
will run and stop at the Pragati Maidan station for the
duration of the fair.
A special focus on auto-component exporting exhibitors is
planned.
The info-tech industry, finally, enters the Auto-Expo. The
insurance industry, however, still ignores it!
A special for the small scale industry, called Auto Enterprise
2000, runs simultaneously for 180 exhibitors over 4000 square
metres space.
Both Maruti Udyog Ltd. (Hamshadhwani Theatre) and Ford India
Ltd., (Lal Chowk) plan to hold a series of special events
for the duration of the fair. Get in touch with them NOW
as these are likely to be advance sell-outs . . .
For more details or to get in touch with the organisers,
visit their site at http://www.ciionline.org/events/autoexpo
Or feel free to write to us at cybersteering . . . we plan
the most exhaustive pictorial coverage. Everyday. Like nobody
ever did before.
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