MUMBAI: Automobile major, Ford India, plans to launch more global products in the Indian market, a top company official said.

"We are going to bring more global products into the Indian market. We will look at options for Indian customers' needs out of our global stable," Ford India's Managing Director and President, Michael Boneham, told PTI here today.

"We plan to launch a new car every 12-18 months, which would include small and medium-sized cars in India, Boneham said.

After being a marginal player in India for well over a decade, US car major Ford has made a serious pitch for a larger share by launching Ford Figo, its first true B-segment hatch in India.

Aggressively priced, the new entry-level Figo Duratec LXI, equipped with a 1.2-litre petrol engine, will be priced at Rs 3.66-lakh.

Pricing of the EXI model will start at Rs 4-lakh for petrol and Rs 4.95-lakh for diesel variants.