"There
are more similarities between the Indian customer and customers
outside India than people would initially expect, and this shows
that automotive customers really desire the same things - all that
is different is the physical circumstances in the environment in
which they purchase their cars."
John Parker, Managing Director, Mahindra Ford Ltd.
-as quoted in an interview with Hormazd Sorabjee,
AUTO India
"We'll
have a car with the Zen's size, the Ambassador's internal dimensions,
the price of a Maruti 800 and the running cost of diesel."
Ratan Tata, Executive Director, TELCO.
-as quoted in , Business World
"Indians
are very patriotic, even at a consumer level. Someone has to tap
these feelings and they will easily surface"
V M Raval, Executive Director, TELCO.
-as quoted in cover story, AUTO India, Jan 99
"With
technology and the feature gap minimising amongst passenger vehicles,
service deliveries to the customer will be critical and will dictate
the success of any operator in this competitive environment"
Steven G Foster, Managing Director, Concord Motors.
-while inaugurating the new showroom at Worli, Mumbai.
"The Indica
uses intermediate technology, while we're using high-end technology"
B.V.R. Subbu, Managing Director, Hyundai Motors India Ltd.
"The first
Indian car will cause some exitement, but can it match Fiat's features
and its quality?"
G. Ravina, Executive Director, Ind Auto Ltd.
"Competition
will ensure low prices and good quality. The customer now has a
choice of 116 petrol cars, 6 diesel options and several price and
accessory options. Now all the small cars that were expected are
here, buyers need wait no longer to decide"
Murad Ali Baig, Auto expert / Writer
-as quoted in cover
story, AUTO India, Jan 99
"The Indica's
launch has evoked a response of a scale that is without precedent.
Over 115,000 bookings have been recorded. For us, this is a message
from you. A message that says you believe in India and you have
confidence in Telco's capabilities."
Ratan N Tata, Chairman, Telco
- in his letter to the
Indian public, on Jan 25th, 1999
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