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| Hyundai Motor
Company - The Mission In their fourth decade as an accomplished automobile company, and with 30 years of steady growth behind them, Hyundai Motor Corporations corporate motto has remained the same - Pursuing Happiness Through Cars. The company's strategic goal for the coming millennium aims at being one amongst the Global Top Ten (GT-10). Their corporate philosophy seeks to improve the lives of everyone surrounding the company, and make Hyundai a company that is respected by people all over the world. To advance into the front ranks of the global auto industry in the next century, Hyundai has adopted the "Four Best" concept which defines their new objectives: 
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Hyundai
Motor India Limited (HMIL) |
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Their
interest in cars coincided with the founding of the Hyundai Group, when
it established the Hyundai Auto Service Centre. Over the next two decades
it acquired and consolidated basic car technology and it was only in
1967 that the Hyundai Motor Company was formed. In the very next
year a licensing agreement (for technology and assembly) was signed
with Ford Motor Company. In 1968 it introduced the Hyundai Cortina.
Hyundai's
first overseas manufacturing company was established in 1985, with incorporation
of Hyundai Motor America. In 1986 Hyundai introduced the Excel, its
first car for the US market and an unprecedented 100,000 Excels were
sold in the next seven months. Today Hyundai has close to 1.5 million
vehicles in the US, with approximately 542 dealerships in 49 states.
In
the mid-eighties, when Korea entered the motorization era, Hyundai had
already established the base to reach out to greater heights. The explosive
domestic demand fueled the Hyundai Motor Corporations rapid growth and
in 1985 HMC opened their new 300,000-unit plant in Ulsan. In 1986 itself
the cumulative production of all models exceeded 1 million units and
within 3 years the total production reached 3 million units.